Brand Identity Guidelines
A comprehensive guide to our visual identity, crafted to embody luxury, tradition, and the artistry of handcrafted elegance.
Every element—from our peacock mascot to our carefully chosen typography—tells a story of dedication to perfection and timeless sophistication.
Logo Variants
Vertical
Light
Vertical
Dark
Vertical Left
Light
Vertical Left
Dark
Horizontal
Light
Horizontal
Dark
Circular
Light
Circular
Dark
Color Palette
Our carefully curated colors evoke warmth, tradition, and understated elegance.
Champagne White
#F8F6F0
Primary background, warm and inviting
Pearl White
#FEFDFB
Cards and elevated surfaces
Deep Charcoal
#1A1A1A
Primary text and headers
Antique Gold
#B8956A
Accents and luxury highlights
Warm Taupe
#6B5D54
Body text and secondary elements
Warm Sand
#D4C4B0
Borders and dividers
Typography System
Three carefully selected fonts working in harmony to create a refined, luxury brand experience.
SC
Logo Wordmark
Cinzel
All-caps serif with wide letter spacing (0.15em) for sophisticated brand identity
Weights: 400, 500, 600, 700
Used exclusively for logo text
Aa
Headings
Playfair Display
Elegant serif for all headings, titles, and emphasis. Available in italic.
Weights: 400, 500, 600, 700
All h1, h2, h3 elements
Aa
Body Text
Montserrat
Clean, modern sans-serif for exceptional readability in body text.
Weights: 300, 400, 500, 600
All body copy and captions
Typography Hierarchy
Page Title
Elegant Luxury Design
Section Title
Premium Craftsmanship
Subsection Title
Attention to Detail
Body Large
Introducing our latest collection of handcrafted packaging solutions, designed to elevate your special moments.
Body Regular
Every piece is crafted with meticulous attention to detail, combining traditional techniques with contemporary aesthetics for timeless elegance.
Caption
Handcrafted in India • Est. 2017 • Premium Quality Guaranteed
Interactive Components
Reusable components with built-in accessibility and elegant interactions.
Buttons
Primary Buttons
Default (Light Background)
Inverted (Dark Background)
Outline Buttons
Default (Light Background)
Inverted (Dark Background)
Hover Effects: Buttons feature subtle scale (105%) and color transitions. All states are keyboard-accessible.
Decorative Dividers
Gold Variant (Default)
Ideal for light backgrounds • Gradient fades from transparent to gold
Light Variant
For dark backgrounds • Champagne/light gradient with elegant fade
Dark Variant
For very light backgrounds • Charcoal gradient with subtle presence
Navigation Links
Light Background
Dark Background
Hover Effect: 30% width gold underline slides in from left. Subtle and refined for luxury aesthetic.